Role: CW
Agency: Mirimar
While other good-for-you sodas talk about health benefits, poppi knows the real reason you drink soda: VIBES. It’s a dopamine hit for the senses that can transform any moment. So to launch their new brand platform, we turned the VIBES up. Wayyy up.
We made a physics lecture poppi, delighting the world’s eye palette. And who better than the ultimate vibe setter, Charli XCX, to start the party?